You may have seen the adverts for Uniform Dating, the site aimed at those who, no surprise, work in uniforms e.g. police officers, fire-fighters, nurses etc. Based mainly in the UK, it has expanded out to the US, Canada and Australia. Last year Uniform Dating had a turnover of £2.5m.
It was recently purchased by Edingburgh-based firm Cupid for a huge £7 million. In order to help pay for this huge sale, they are to issue £3.6m worth of shares.
Bill Dobbie, Cupid’s chief executive said: “We are very pleased to add a further high quality business to the Cupid family of dating sites.
“Uniform Dating is a fast growing, profitable business which is a dominant player in the uniformed personnel dating niche and fits perfectly into our portfolio of sites.”
“We look forward to driving Uniform Dating’s growth further through our international footprint and marketing expertise.”
Cupid focus on three big areas in dating: traditional, casual and niche. The company have already been buying other dating websites and now boasts a whopping 34 million members in more than 39 countries and made £7m in profits last year.
For an industry that was frowned upon not too long ago, the dating market has an awful lot of money involved in it.